Executive Team

Roy Dietsch

CEO – Co-Founder

Roy is a nerd at heart and enjoys learning about the latest innovations and technologies.

Jimmy Crawford

COO – Co-Founder

When Jimmy isn’t working, he is either racing the PartsBadger endurance car or prepping it for the next event.

Steve Kotlowski


With an extensive background in robotics, manufacturing, and project management, Steve offered the experience to help get PartsBadger where it is today.  Although no longer active in the business Steve will always be an important part of the PartsBadger story.

Design Engineers

Kimberly Crawford

Design Engineer

In my spare time I enjoy road racing, golfing, and spending time with my family.

Cameron Bradley

Design Engineer

I am an artist and designer from Milwaukee, WI. I like spending my free time making music, riding bikes, and designing new objects.

Nick Krumbiegel

Design Engineer

I enjoy my free time by spending it with friends and family. I also enjoy working on cars and motorcycles.

Ellis O’Connell

Design Engineer

I am a designer and artist, pursuing innovation in varies fields of business. I like to spend my free time skateboarding, making video art, and traveling.

Susan Zhang

Design Engineer

I enjoy photography and cooking Chinese food.  I am a foodie for sure!  I also enjoy reading and hiking.


Ashley Williams

Operations Coordinator

I love spending time with my husband and daughter, disc golfing, art, astronomy, and nature photography.

Carla Larson

Director of Talent

I love spending time with my family and grandchildren. I also enjoy riding Harley’s and traveling.


The Badger

Chief Spirit Officer

The Badger enjoys Packers football, Friday fish fry’s, playing the accordion in a Polka band, supper clubs, snowboarding, ice fishing, and of course eating good ol’ Wisconsin cheese!

Machinists / Quality Control

Traton Gossink

Shop Lead

I enjoy motorcross and I also play drums and guitar.

Steven Stolen

Quality Tech

I enjoy hunting and fishing, and when I’m not on the boat or in the woods, I’m either playing or watching sports.

Serhiy Britkovyy

Quality Tech

I love spending time with my family and friends. I also enjoy drifting cars that I’ve built!

Inside Sales Representatives

Mike Kannenberg

My faith and family has inspired me since I met my wife Sherry. I have 4 grandchildren which make me smile like nothing else imaginable. I enjoy the outdoors, especially northern Wisconsin and UP of Michigan. The NFL is embedded in me every Sunday and fishing lakes in the north has made my life complete.

Patrick White

I love working with technology and learning new advancements. I enjoy all Wisconsin sports teams, especially Badgers and Packers football. I enjoy outdoor activities like hiking, fishing and hunting. Summer and fall are my favorite seasons in Wisconsin.

Outside Sales Representatives

Jeremy Kramschuter

Milwaukee & Wisconsin Area Representative

In addition to my love of science and engineering, my interests include aviation, fitness and traveling.

James Bloomfield

Los Angeles & Southern California Representative

I enjoy traveling, trying new restaurants, and spending time with friends and family.

Michael Hook

Dearborn, MI Area Representative

I am an Eagle Scout and have earned the Wood Badge. I am also a Boy Scout Leader that also has 3 kids in Boy Scouts. I also enjoy fishing and hunting.

Graham Shaw

New England Area Representative

I enjoy ice climbing, mountaineering, backpacking, chopping firewood, improving hiking trails on our land, and walking in the woods with my wife and two dogs Willow & Norah.

Carl W.

Washington State Representative

My hobbies/interests include basketball as player/coach, fishing, tennis, wood working, DIY aficionado, home remodel, improv theater, & karaoke with my wife.

Matthew Costello

Tampa, and Orlando FL Sales Representative

I enoy spending time with my family and I love to go boating on the inter coastal waters of the Gulf of Mexico. I enjoy a nice long bike ride on the Legacy Trail, the wild life I see is amazing.

Charlie Staats

St. Louis Area Representative

I am a married (38 yrs to my College Sweatheart), father of 4. My wife and I have a hobby of buying a smaller, older homes, upgrading/updating and building on to accommodate our family. Our current project (#3) is a Colonial style on nearly one acre, built in 1935.

Shane Turner

Indianapolis Area Representative

I enjoy spending time with my family, usually at a sporting event. Fitness is also a big part of our lives.

Patrick Welge

Atlanta Area Representative

I enjoy traveling and photography, and I am an owner of the Green Bay Packers.


Paul Zimmerman

Chicago Area Representative

I enjoy traveling, watching college basketball, playing golf, listening to live music with my wife, and dining out with friends and family.

Mike Stinson

Minneapolis/Twin Cities Area Representative

I enjoy time with the family, keeping up on new tech, science fiction, and running. I’m always looking forward to traveling and exploring new cities.

Mike Marrow

Billings, MT Area Representative

I love fly fishing and hunting. I also enjoy camping in the mountains with my wife, daughter and two black labs.

Jason Goodwin

Charlotte Area Representative

I enjoy every minute that I get to spend with my wife and two daughters. I love being near the water whether it is the beach or the lake. My hobbies include golf, softball, my Dallas Cowboys, and spending time with friends and family.

Jason Johnson

Charlotte Area Representative

I am an avid reefer hoobyist (salt water aquarium owner). More recently, I have been introduced to the painful world of off-road biking. Along with that I am also wrenching on a 70 year old Harley.

Doug Pritchard

Richmond & Newport News, VA Area Representative

My family enjoys traveling, spending time together, and going to the beach. My wife and I love watching our daughters dance, play sports, and excel in school. In my spare time I enjoy hunting and playing golf with friends.